About us

OUR STORY.

IT BEGAN WITH TWO BOYS AND TWO FIRMLY HELD BELIEFS: ONE, THAT WE NEED A GENERATION MORE CONNECTED TO THE ENVIRONMENT THAN DEVICES; AND TWO, THAT THERE’S NO BETTER WAY TO CONNECT WITH THE WORLD AROUND US THAN TO GET RIDING A BIKE, A SNOWBOARD, A SURFBOARD...

IT BEGAN WITH TWO BOYS AND TWO FIRMLY HELD BELIEFS: ONE, THAT WE NEED A GENERATION MORE CONNECTED TO THE ENVIRONMENT THAN DEVICES; AND TWO, THAT THERE’S NO BETTER WAY TO CONNECT WITH THE WORLD AROUND US THAN TO GET RIDING A BIKE, A SNOWBOARD, A SURFBOARD...

PROOF IS
in THE RIDING

The importance of these first bikes cannot be overstated. They have taught us how our work is rewarded: by a generation more capable and committed than ever before. From humble beginnings, but with a steadfast commitment to making the very best, we have learnt how to produce bikes and young riders with unparalleled potential. And we don’t just mean how well they ride their bikes, we measure this by confidence, independence and the lengths they are willing to go to break down boundaries.

STILL SO MUCH TO DO

And finally, we make our bikes with an attention to detail that you'd expect to see on a high end adult bike. We do this believing that when we, as parents, know that something is special, we will naturally find a way to let our children know too, helping to earn their trust in the process and circling the loop on confidence.